The impact of the "global economy" has had a ripple effect causing our nation's businesses to lose much of the market share. The loss in jobs has resulted in a cycle of business closures, which just results in more job loss and so on. Marketing costs have sky rocketed and much of the traditional advertising methods have proven ineffective in this new post recession era.
So how do you attract shoppers these days?
Here are the top 5 ways to attract new shoppers:
1.
Magnetism - The owner and the staff should have the kinds of personalities that are difficult to resist. My orthodontist, Dr. Eric Brust, from the
Downriver area in Taylor, is so darned charming and kind! But what's better--his staff is just as charming and inviting. They are all sweet, patient and very happy! I enjoy going to this office, even though after adjustments my mouth is sore. I still feel that the experience is a positive one thanks to Dr. Brust and his entire staff. I'd go back and recommend others based on his winning personality alone! Can your shoppers say that about you and/or your staff?
2.
Honesty - Don't lie to make a sale. If you can't help someone, then be honest about it. It's okay not to know something. Have an arsenal of great people within your network to refer out if a job is just not the right fit for you. But whatever you do, don't promise something that you can't deliver. It will hurt you more in the long run. I appreciate honesty and will refer someone to others if I know they are trustworthy.
3.
Positivity - Your enthusiasm should be infectious! You should love what you do so much that it shines through your every pore. If you don't, you'll have a hard time selling it to others. If you aren't positive--positive about your passion, positive about the way you approach life, then you must be negative and negativity will only repel a customer. Smile and let light shine through you. Sounds corny, but it goes back to tip number 1. Positivity attracts more positivity and shoppers!
4.
Backwards Bending - Bend over backwards for your customer. That's right! It can be a long road to cultivate a fiscal relationship with a shopper. If they are going to spend money with you and continue to spend money, they want to see that you are willing to go the extra mile. Why? Because competition is so steep these days and customers know they can find someone else who will do it--if you won't. Give it all you've got! It will come back to you in great returns.
5.
FREEBIES - How are shoppers going to know if they like your product or service if they can't try it first? Freebies are acts of good faith that say, "I know I am so good at what I do that I am willing to give it away for free because I know that you'll be back for more!" Give samples. Give time. Share knowledge. Share experience. Give discounts and give more for the price of one. I remember a very nice gentleman whom I met during an event. He gave me such valuable marketing advice--for free--that I will never forget him for it. So, if you need the use of a contact center, please visit
www.ACScontact.com and tell Mark that Nova from Michigan Local Perks sent you!
We all know that times have been tough, but challenges are only opportunities to grow. Business is an ever changing world of challenges and growth. If you could use some assistance in taking your business to another level or working to improve your customers' experience, please take a
free customer analysis and allow us to review the results during a free consultation.
You can attract new shoppers and if you stick with our advice, you can even get them to spend more money!
Can your business go the distance?
Nova Yeoman, Mi Local Perks CEO and Customer Service Consultant
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